We created Beautiful Lengths because healthy hair means a lot to us, and the appearance of healthy hair means so much to women battling cancer. We want to be there for women when looking and feeling healthy is so important to them. As one breast cancer survivor put it, "It was very hard when my hair started falling out. It really takes away who you are when you look in the mirror." Many of the women we help say that putting on a wig makes them feel like themselves again. And when you donate your hair to the cause, you’re helping make that happen.

Beautiful Lengths is a partnership between Pantene® and the American Cancer Society®, the largest nonprofit health organization committed to saving lives from every cancer and improving the quality of life for people facing the disease. The role of Pantene is to help women achieve long, strong,* beautiful hair and provide the funds to turn this hair into free, real-hair wigs for women with cancer. So far, Pantene has donated 34,000 free real-hair wigs to the American Cancer Society’s wig banks, which distribute wigs to cancer patients across the country. To see if you are eligible to receive a free wig or if there are wigs available in your area, please call the American Cancer Society’s Wig Bank Line at 1-877-227-1596.
*strength against damage

Since Pantene started the Beautiful Lengths program back in July 2006, we have been overwhelmed by the outpouring of support. Every year, we receive page after page with messages of hope and gratitude, of love and of loss. We receive boxes of photos of women, children, and even men holding their ponytails, sporting a new short style, with notes attached in memory of their loved ones. These photos, letters, and cards are moving and inspiring in the purest way.